The Heart of the Brand If you had to describe the heart of your brand, you'd likely...
Mark Hilvert
University of Cincinnati – DAAP
What He’s Passionate About
Uncovering the essence of and humanity within a story—then bringing it to life.
His Street Cred
Mark joined TiER1 after 13 years of experience in the external marketing world: designing, developing, and cultivating some of the world’s most recognized brands in several different industries. At TiER1, he finds great fulfillment in helping clients turn their focus towards the heart of their brand—their people. He loves working with each client to uncover the essence of their unique story and then strategize the most effective and engaging way to articulate it (verbally and visually).
Fun Fact
Mark comes from a family of 10, and you can still (occasionally) spot him wearing his brothers’ hand-me-downs.
He’s Not All Business
In his free time Mark enjoys entertaining his wife and two kids with his awful “dad jokes.” He also enjoys designing wine labels… and sometimes consuming the contents of the bottles.
Favorite Quote
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupéry
The Secrets of Successful Brands
The Secrets of Successful Brands When you hear the word “brand,” what comes to mind for...


