We are TiER1 Performance. You may also hear us referred to as TiER1 or via one of our brands: TiER1 Healthcare, Mercury, HSD Metrics, XPLANE, and TiER1 Impact. We partner with clients to activate strategies through people. We believe that, by helping people do their best work, we can help individuals and organizations realize their potential and ultimately create a better world. As part of that, we operate this website to provide free content, resources, and information on our services, as well as to realize the potential of our readers and their teams.
In order to best serve that content and the needs of our audience, we sometimes collect information from you. This privacy policy explains how we use any personal information we collect about you when you use this website.
What information do we collect about you?
We collect information about you when you fill out a form on our website. The primary information we collect is your name and email address. Some forms will ask for the company employing you, the industry you work in, your job title, your country, your phone number, or your department. Providing this information is always optional, however you may not be able to access all of our content. Website usage and email engagement information is collected using cookies through our partnership with Hubspot.
How will we use the information about you?
We collect information about you to provide you with services, additional resources and information, and notifications for upcoming webinars and events. We also collect information to inform our content creation process to be more relevant to you and other users.
TiER1 will never share your contact information for marketing purposes with other companies.
Marketing
We primarily send our information through our email newsletter, which you have the option to customize to your preference. If you decide you would no longer like to receive emails (gasp!) or other marketing information, you may opt out at any time.
If you no longer wish to be contacted, please indicate that in the Let’s Talk form below.
Data Security
TiER1 encrypts data at rest and in transit for all of our customers. We employ Amazon Web Services (AWS) and Microsoft Azure for hosting of data and applications – both of which provide maximum security in line with industry best practices.
Application Security
TiER1 regularly engages some of the industry’s best application security experts for third-party penetration tests. Our penetration testers evaluate the source code, running application and the deployed environment.
Infrastructure Security
TiER1 employs the industry standard controls for network, data-back-up and intrusion detection.
Trust Reports
- GDPR
- SOC2
To request a Trust Report please contact e.lodor@web-archive-2025.tier1performance.com
Your rights
Our goal is ALWAYS to connect in a way that you find useful. When using our website and submitting personal data to us, you may have certain rights under the General Data Protection Regulation (GDPR) and other laws. Depending on the legal basis for processing your personal data, you may have some or all of the following rights:
- The right to be informed about how your personal information is being used
- The right to access the personal information we hold about you
- The right to request the correction of inaccurate personal information we hold about you
- The right to request that we delete your data, or stop processing it or collecting it
- The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
- The right to request that we transfer or port elements of your data either to you or another service provider
If you want to exercise your rights, update your information, have a complaint, or just have questions, please contact us via phone (859-415-1000) or through the Let’s Talk form at the bottom of this page.
Cookies
Cookies are text files placed on your computer to collect standard internet log information and visitor behavior information. This information is used to track visitor use of the website and to compile statistical reports on website activity.
For further information visit web-archive-2025.tier1performance.com/tier1-cookie-policy.
You can set your browser not to accept cookies, and the above websites tell you how to remove cookies from your browser.
Microsoft Clarity Notice
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Google Analytics Privacy Notice
Our website uses Google Analytics to collect information about the use of our website. Google Analytics collects information from users such as age, gender, interests, demographics, how often they visit our website, what pages they visit, and what other websites they have used before coming to our website. We use the information we get from Google Analytics to analyze traffic, remarket our products and services to users, improve our marketing, and to improve our website. Google Analytics collects only the IP address assigned to you on the date you visit our website, not your name or other identifying information. We do not combine the information collected using Google Analytics with Personal Data. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google. Google also uses specific identifiers to help collect information about the use of our website. For more information on how Google collects and processes your data, visit: https://www.google.com/policies/privacy/partners/
You can prevent Google Analytics from using your information by opting out at this link: https://tools.google.com/dlpage/gaoptout
Other websites
Our website contains links to other websites. This privacy policy only applies to all websites maintained by TiER1 Performance, TiER1 Healthcare, Mercury, XPLANE, HSD Metrics, or TiER1 Impact.
Contact us
If you:
- Have any questions or feedback about this notice
- Would like us to stop using your information
- Want to exercise any of your rights as set out above, or have a complaint
- Have a complex organizational challenge that involves your people
Give us a call at 859-415-1000 or complete the Let’s Talk form below.
TiER1 Generative AI Policy
Effective Date: 1/1/2025
- Introduction
At TIER1, we are committed to protecting the privacy and security of our clients’ information. This Privacy Policy outlines how we collect, use, and protect personal data when providing consulting services that involve the use of Generative AI technologies. - Data Collection
We collect and use only the data necessary for generating insights, recommendations, or content through AI models. This includes:
- Client-Provided Data: Information provided to us for the purpose of project delivery or analysis.
- Generated Data: Outputs generated by AI models based on input data.
- Data Usage
We use Generative AI models strictly to provide consulting services. The usage of AI may include, but is not limited to:
- Data analysis and report generation.
- Automated content creation, such as drafts or recommendations.
- Scenario simulations and predictive insights.
- Training content and associated training deliverables.
- No Use of Client Data for AI Training
We do not use any client data, whether identifiable or anonymized, to train or improve our AI models unless explicitly agreed upon in a written contract with the client. All AI models deployed in our consulting services are pre-trained or use publicly available datasets, ensuring that no proprietary or sensitive client data is incorporated into any model training processes.
- Data Confidentiality & Security
TiER1 is SOC2 certified and attests to its GDPR compliance. All client data is handled with the highest standards of confidentiality. We implement industry-standard security measures to protect data against unauthorized access, loss, or misuse. These measures include:
- Access Control: Restricted access to client data based on the principle of least privilege.
- Encryption: Encryption of sensitive data during storage and transmission.
- Audits and Monitoring: Regular audits and real-time monitoring to ensure compliance and data integrity.
- Data Sharing and Third Parties
We do not share, sell, or disclose client data with third parties unless required by law or with prior client consent. If external Generative AI services or third-party tools are used, we ensure that:
- Third parties comply with our security and privacy standards.
- Data is anonymized or aggregated wherever possible.
- Client consent is obtained for any substantial data sharing.
- Anonymization and Data Minimization
We employ techniques to anonymize or pseudonymize data wherever feasible. Additionally, we adhere to a data minimization principle, ensuring that only the minimum necessary data is used for Generative AI tasks. - Client Rights
Clients have the following rights concerning their data:
- Access: Clients may request details on the personal data we hold and how it’s used.
- Correction: Clients may request corrections to inaccurate data.
- Erasure: Clients can request the deletion of their data unless required for legitimate purposes.
- AI Transparency and Accountability
We are committed to maintaining transparency about the use of Generative AI in our consulting services. Our clients are informed about:
- The types of AI models used and their limitations.
- Whether AI-generated insights or recommendations are machine-generated or human-reviewed.
- Potential biases in AI models and mitigation steps taken.
- Data Retention
Client data is retained only for as long as needed to fulfill the purposes for which it was collected or to comply with legal, accounting, or reporting requirements. Once no longer required, data is securely deleted or anonymized.
- Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Any significant updates will be communicated to our clients, and the revised policy will be published on our website.
- Contact Information
If you have any questions about this Privacy Policy or your personal data, please contact us at:
TiER1 Impact, LLC
Eric Lodor, Director of Infrastructure and Security
100 River Center Blvd. East, Covington, KY 41011
e.lodor@web-archive-2025.tier1performance.com