Webinar: Using Storytelling to Fuel Strategy Activation

Experts discuss how organizations can leverage storytelling to drive meaningful change.

by TiER1 Performance

How does storytelling benefit business?

Storytelling is more than a communication tool; it’s a critical business strategy that organizations can leverage to drive meaningful change. Through storytelling an organization can articulate its vision for change in a compelling way that people understand and remember. By developing authentic, diverse narratives that align with the organization’s strategy and values, leaders can engage both employees and customers on a deeper, more emotional level, helping create a shared sense of community.

The experts in this EXLEARN Talks episode discuss the transformative power of storytelling and share practical ways organizations can implement storytelling to communicate and activate strategies. They provide insight on the following questions:

    • 9:41: What does storytelling in business look like and how has it changed over time?
    • 17:00: What opportunities exist beyond the typical examples of how to leverage storytelling in the business setting?
    • 18:55: How do you unify team members from different business verticals to collaborate on building a brand story?
    • 25:05: What does the future of storytelling look like?
    • 32:28: How should storytellers think about driving business using stories?
    • 40:55: What skills should organizations focus on developing in their people to strengthen storytelling?

Highlights from the Panelists:

“When we tell stories, there’s a real emotional, empathetic connection… When you just share basic information and process, it doesn’t [have the same impact]. That emotional connection can help us retain information as well. So when we’re thinking about broad transformation change in organizations, stories create that emotional connection with people and help them understand where they’re going and why we’re going there.”
– Molly Winter, Senior Solutions Consultant at TiER1 Performance
“As diversity has become more important inside of organizations, we’re getting a fuller picture and better stories from different places. Not everybody has the same story, and that diversity of stories is really important.”
– Tim May, Creative Director at XPLANE
“[At Microsoft, we have story office hours that create] space for the account team to share what’s happening in the field. We invite people from [different business] verticals to listen…and understand how the stories that are being told align to the brand story, because our customers are also talking about our brand… Our stories aren’t the only ones impacting the brand, so we have to create that space for listening.”
– Miri Rodriguez, Senior Storyteller for Health and Public Sector Industries at Microsoft

Follow us for more:

<strong><a href="https://web-archive-2025.tier1performance.com/author/tier1-performance/" target="_self">TiER1 Performance</a></strong>

TiER1 Performance

TiER1’s mission is to improve organizations through the performance of people to build a better world. We wake up every morning ready to tackle big challenges, so that more people can do the amazing work they are meant to do. When they contribute more, stretch their talents, and free themselves of workplace limits, a remarkable thing happens—they become happier and more fulfilled. And that means they reduce stress, create healthier relationships, and simply find more joy. Every day we’re in business, we really are building a better world. Our purpose is to help people do their best work—that’s the lens we wear every day. As an employee-owned firm, we apply that to our client organizations, their people, and ourselves. And to do that, we embrace our core values: High Performance, Relationships, Initiative, Accountability, Value, AND Fun.

KEEP reading

READ MORE »