What is gamification? You’ve probably noticed the term gamification used in conversations around learning, change, and talent development. It’s so commonplace these days, it’s almost hard to call it a trend.
That’s because at its core, gamification is about designing for engagement.
But there’s a reason it has a bad rap sometimes. When done poorly it can feel gimmicky and actually cheapen an experience. That’s why when clients come to us and ask for help gamifying a course, a program, an initiative, or even a business metric we find it helpful to ensure a mutual understanding on what exactly we mean by gamification and why we employ it in our solutions.
Ready to start gamifying?
Start by asking questions like a game-designer:
- How would I design this experience if people weren’t required to come?
- How can I turn content into challenges?
- What would I want if I were them?
What are you waiting for? Start gamifying. Once you see engagement, you’ll never go back.
